Very early in my coaching career, I had a sales conversation with a woman I had met at a networking event. I’m embarrassed to admit that I gave her a low-ball quote that was half of what other coaches were charging. To “sweeten the pot” (as if it needed sweetening) I threw in a bonus workshop. My thinking was that I would make it so irresistible to work with me price-wise that she couldn’t refuse.
Except, she did refuse.
We became friendly as we saw each other at events over the next few years. Eventually she admitted to me that she specifically did not hire me BECAUSE my prices were so low. She reasoned, “How were you going to help me make money, when you’re asking for so little money for yourself?” Yeah, exactly.
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